About Us

Shape Your Body


Win Reduce is a workout clothing & accessories brand, manufacturer and online retailer headquartered in the United Kingdom, backed by millions of highly dedicated social media followers and consumers in 131 countries.

Founded in 2012 by Ben Francis, a youth, and a group of his high school friends. Win Reduce has evolved from a screen printing operation in a garage to one of the fastest growing and most popular fitness brands. This growth stems from a commitment to the development of creative, successful performance wear and ever-expanding social presence and, above all, a commitment to Win Reduce vision:


There’s an idea before there’s an operation.

We exist to build resources that will help people unleash their full, amazing potential and bring their ideas into motion.

Be what you hoped you might be. Be a visionary, guy.

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